HTTP API vs SMPP Server API: Choose the right one for your business
An HTTP SMS API and SMPP API both of them are dominant options for developers who’re looking forward to a high-quality performance API for the integration with existing software and applications. There is a huge difference in finding a good SMS API and the right one for your app and business which enable to use all functionalities that you required for SMS marketing. So, continue to read out our article to find which is better for your company- an HTTP API or an SMPP API?
A review of both bulk SMS messaging API functions:
First focus on your message consumption requirement-
HTTP API: HTTP SMS API is not only a popular API but it is unique, scalable for all kinds of developers that need to send messages in between 50-100 at the same time.
SMPP API: SMPP server API India is suited for organizations or brand that has a high volume of bulk SMS requirement. Their consumption should not be less than 5000 in a month.
Focus on your level of development-
HTTP API: This API comes in all programming languages like Java, PHP, Asp.net, C# as per your software language you can easily integrate with any type of mobile app, software system, and website.
SMPP API: In opposition to the HTTP, the short message peer to peer is quite a complication and it requires high knowledge of development in order to be used efficiently.
Focus on the smart features-
HTTP API: You can do a lot with this popular SMS API. It will allow you to do two-way messaging, 7 days delivery report, sender id in the company name, delivery acknowledgment, Unicode messages, flash messages and more.
SMPP API: For the larger, this complex API feature consists of two-way messaging, gateway escalation, language platform independence, the live delivery status of messages sent through SMPP server and extended length messages.
Focus on the size of your company or enterprise-
HTTP API: HTTP API of SMS Gateway provider enables you to only send 100 text SMS or less than this at once. This API is specifically designed for individual or SMME use.
SMPP API: In contrast, SMPP SMS API handles a large volume of traffic extremely well and smooth which makes it an ideal solution for large companies, organizations, and medium-sized enterprises.
With both of the APIs, a reliable bulk SMS gateway is required. Many providers in India has connectivity with leading mobile network operators and working as a leader all over the nation. The customer support they provide goes a long way to ensure that you have a good experience with their chosen good API. Like I always say- an SMS API will be good until the company’s service and gateway features are powerful. If you bind it properly they will give you high-performance SMS marketing services and delivery of marketing campaigns.
So who wins the battle? I can’t tell you which one is best for your business. But if you follow the above-given guidelines properly than choose a reliable gateway provider in your country that offers you higher functionality, flexibility, quality service. These long-term SMS marketing services can transform the way you’re communicating with your audiences, and it resulted in high leads, interactions, and usage.