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SMPP Gateway Software: An integrated interconnection model

SMPP Gateway Software: An integrated interconnection model


SMPP stands for Short message peer to peer. It is one of the open and industry standard protocols that allow the transfer of data. This transfer of data means a flexible data interaction and communication interface. This protocol is used to maintain the communication channel between message centers such as Short Message Service Centre (SMSC), mobile networks, GSM Unstructured Supplementary Services Data (USSD) Server or another type of Message Center and an SMS application system, such as a WAP Proxy Server, E-Mail Gateway or other Messaging Gateway. SMPP Gateway Software is an application that allows an application to person (A2P) communication. There are many SMS gateway softwares that also support the conversion of media from E-mails and other formats too.

SMPP is an API (Application Program Interface) which allows the continuous flow of data transfer. There are various types of APIs such as GET and POST APIs but what SMPP benefits, is sending of 3000 or even sometimes more than that number of messages in a single second. The flow of the messages is continuous in this API and a check call is made in every certain period of time to inquire whether the link of the connection is alive or not.



Some SMPP SMS Gateway providers allow the enterprises to have multiple SMS connections at hand. It is possible for enterprises and marketers to interconnect with many gateway providers using different protocols with a single SMS Gateway. SMPP provider lets such enterprises and marketers integrate all the SMS connection protocols and have a single API that will hook up with the existing application and all this is done for them without them having any technical knowledge.

Industries that are benefited with SMPP SMS Gateway:

  • Online Retail

Online business is the most growing trend of the market. Maintaining communication every second with the customers is very important for the business. So SMPP is the best API that maintains a continuous flow of messages. Sending transactional messages to customers is very important to let them know about details of their order and tracking their orders. It allows the industry to engage the customers in promotions and contests. It helps to gain the loyalty of customers with the help of timely location-based loyalty reward campaigns.


  • Marketing & Media

SMPP SMS gateway enables the enterprises to built high-impact promotional campaigns to target the customers in real-time.

  • Financial Services

This type of SMS text message also enables the two-factor authorization. An additional level of security for the transactions of customers. Money transfers, bill payments, and action alerts are safely handled.

  • Logistics

All the logistics that require complex process and in need of instant communications with the help of SMS messages. Product returns, recalls, tracking the delivery and order confirmations, etc. are some logistics that is enabled by SMPP.


  • Health Care

Delivering time critical reports or emergency health details is very important for the hospitals and health cares which is benefited by them with the help of SMPP SMS gateway.

   


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